While Salem may be known for Halloween, there's another side to the historic town that shines just as brightly in the quiet months after October. I have visited Salem several times in the offseason and have loved exploring the rich history, hospitality, and coastal New England beauty in all seasons. If you’re planning a winter, early spring, or even late fall visit, here’s how to make the most of it, from where to stay to what to do, eat, and explore.

Where to Stay

Tucked just under a mile from downtown, The Coach House offers chic, boutique charm in a restored 1879 Victorian mansion built by Captain Emerton, a sea captain. Recently renovated in 2022, this 11‑room property is the perfect mix of historic character with modern amenities.

The rooms are so comfortable with plush memory foam mattresses dressed in Frette linens, and each room comes complete with CO Bigelow toiletries, an in‑room Keurig coffee, a smart TV, large vanity, and a personal concierge available via text. You get upscale service in a low‑key, no-front-desk setting.

There is also free parking on-site and the property is walkable to Salem’s museums and restaurants, which makes this the perfect home base for exploring Salem.

What to Do

Peabody Essex Museum

One of the most impressive art museums in New England, the PEM is a must-visit. It’s one of the oldest continually operating museums in the U.S., blending global art, local history, and maritime heritage in a beautifully modern space. There are world-class rotating exhibitions, several historic houses around town and some fun local history included.

House of the Seven Gables

One of my personal favorite places to visit in Salem is the House of the Seven Gables. It’s one of Salem’s most iconic historic sites, it dates back to 1668 and inspired Nathaniel Hawthorne’s famous novel. Today, you can tour the seaside mansion, walk through its gardens, and even step inside the home where Hawthorne was born. Located at 115 Derby Street, it’s just a short walk from downtown Salem. Tours include the house, museum exhibits, and great harbor views. It’s a must-see for history buffs, literature fans, or anyone looking to experience old New England charm.

Hocus Pocus Tour

If you’re a Hocus Pocus lover like me, visiting some of the iconic filming locations from the movie is another fun activity in Salem.

Old Town Hall – Halloween Party
The Ropes Mansion – Alison’s House
Salem Common – Various Outdoor Scenes
Old Burial Hill (Marblehead) – Cemetery Scenes
Ocean Ave – Max & Dani’s House
Salem Pioneer Village (open June through October) – Opening Scene

Marblehead

Another thing I love to do when I am in Salem is take a short drive over to Marblehead, another historic seaside town full of charm. It has narrow, winding streets, weathered shingle homes and stunning harbor views. Marblehead is known as the birthplace of the American Navy, but today it’s best known for sailing, art galleries, and relaxed coastal living. You can wander around Downtown and pop into the local shops - I especially love Saltwater Bookstore. And if you want one of the best lobster rolls you will ever have, head to Little Harbor Lobster Company.

Where to Eat & Drink

Salem has so many fabulous restaurants depending on what you’re in the mood for. Here are a few of my favorites.

Mercy Tavern - A cozy and casual neighborhood restaurant known for locally sourced comfort food and live music.
Settler Salem - A Mediterranean-inspired restaurant with everything is made in-house using locally sourced ingredients. It has a warm, rustic-chic atmosphere.
Odd Meter Coffee - One of my favorite coffee shops in town with seasonal drinks all year round. They have excellent coffee, and I always visit multiple times when I am in town.
A&J King Bakery - A fantastic bakery in Salem that is a local staple for fresh and handmade pastries. They also have excellent breakfast sandwiches.
All Souls Lounge - a retro-inspired bar known for its gourmet grilled cheeses, inventive hot dogs and classic cocktails served in a laid-back atmosphere.

Where to Shop

Salem isn’t just about history and haunted happenings, it’s also home to some great local shops.. Whether you're hunting for a unique souvenir or just love discovering small businesses, here are a few of my favorites to explore:

Oak & Moss – A beautifully curated plant and home goods shop with cozy vibes and tons of gift-worthy finds.
Wicked Good Books – Salem’s indie bookstore, perfect for browsing new reads and discovering local authors.
Spruce Home – Modern home décor with a New England twist - think candles, textiles, and style-forward touches.
Moody’s Gifts – A fun, upbeat gift shop full of quirky cards, local goods, and playful Salem-themed treasures. I always buy a Hocus Pocus themed card when I visit!
Salem Bespoke Botique – A chic boutique offering fashion, accessories, and handmade pieces from local creators.
Black Cat Curiosity Shoppe – A must-visit for lovers of the odd and unusual. Think vintage, witchy, and one-of-a-kind.

Salem is an incredible town with so much to offer year round. It’s such a special place and a must visit if you love New England history, small businesses, and coastal beauty.